How and Why to Increase your Website Domain Authority

How and Why to Increase your Website Domain Authority

Domain authority (DA) is a meter that indicates the authority of any site. Moreover, the higher be the domain authority of your website, the greater be your chances to rank on top positions of Google. So in this article, we will discuss why you need to increase domain authority and how you can increase your website domain authority.

The domain authority metric was created by Moz, but other companies also use this metric to rank domain on search engines. The domain authority of any site depends on various factors. Moreover, the DA of any website lies between 1 to 100.

In this article, we will first discuss why you should increase the domain authority of your site, and then we will discuss how you can increase the domain authority of your website.

Why Should You Increase the Domain Authority of Your Site?

It is one of the essential questions that arise in the mind of every blogger. One of the biggest reasons for improving your DA is to improve your search ranking. The more be the DA of your site, the more be the chances of your website to get a higher ranking on Google.

Sometimes it is seen that a high DA site with less engaging content ranks on a higher position than the site, which has less DA and more engaging content.

So I hope after reading this, you will understand the value of high DA.

How to Improve Domain Authority

There are several ways by which you can increase your domain authority, but all these methods are very tough and time taking. Moreover, domain authority cannot be purchased from anywhere.

To increase the domain authority of your site, you need a great strategy and lots of patience. If your DA is 10 to 15, then you can easily take it up to 30 – 40, but the main problems arise when you try to increase your DA above 50.

So let us do not waste more time on it and discuss the five essential tips you can follow to increase the DA of your site.

1. Write Quality Content

To increase the DA of your website, you had to publish unique and quality content that provides some values to your visitors.  Moreover, to write quality content, you need a great strategy.

The length of the article doesn’t matter; the only thing matter is the uniqueness and relevancy of the content. Moreover, it is considered that good content has a length of more than 800 words.

Always remember that content is the king. Content is the key to attract the visitors so you can not compromise with the content. Try to add relevant images and infographics in your content to make it more interesting.

2. On-Page SEO Optimization

On-page SEO optimization plays a significant role in increasing your Domain Authority. Moreover, to do on-page SEO, you need to take care of the below factors.

  • Keyword density: The keyword density must be between 1% to 2%, and you should avoid keywords stuffing.
  • Headings: Use H1, H2, H3, and H4 heading in the content to highlight the main points.
  • Permalink: Use an SEO friendly permalink that must contain your keyword.
  • Meta Description: Don’t leave your Meta description blank. Fill your Meta description and add your targeted keyword in the description.
  • Image Optimization: Do the SEO Optimization of your image by reducing the size and adding the proper alt tags.

If you want to know more about on-page optimization, then you can read this article How to Write SEO Friendly Content.

If you do not take care of your on-page, then it will become tough for you to rank on higher pages of Google. Moreover, if you do the proper on-page SEO optimization of your site, then you can quickly boost the DA of your website.

3. Improve Your Internal Linking Structure

Internal linking reduces the bounce rate and increase the average spent time of your website. In internal linking, you need to link your old post with the new posts to make the new post more informative.

Internal linking will make it easy for search engine bots to find your content and index it. Moreover, internal linking makes it easy for both users and bots to navigate through the site.

When you do the internal linking, make sure that every link is do-follow. For more information about internal linking, you can read our detail article on How to Improve the Internal Linking Structure of Your Website.

4. Generate High-Quality Backlinks

It is not an easy process to generate high-quality backlinks, but once you do it, then you will see that creating quality backlinks is very beneficial for your site.

Many bloggers don’t understand this and start creating low-quality backlinks but let me clear you that these backlinks will severely affect your site and decrease your site ranking. Moreover, in the worst case, your website will be permanently banned by Google

To generate high-quality backlinks, you can use the below methods:

  • Share your content on Social Media.
  • Do Guest Posting
  • Create shareable and linkable content.

You should try to get more and more natural backlinks for your site. As every site, DA is very much affected by the backlinks.

5. Remove Spammy and Bad Links

It is essential for you to remove the bad links that are affecting your site rankings on Google. Removing bad links is equally important to creating new backlinks. If you miss any of the one-step, then you cannot increase the domain authority of your site.

You should keep your link profile neat and clean. Many bloggers don’t understand this thing and do not focus on removing bad backlinks. Moreover, if you do not remove the wrong links, then your site will very much affect by these links. You can see the impact of this directly in the search results. 

I hope you guys enjoy reading this article. If you found this article helpful, then don’t forget to share this with your friends. Thank You!!!

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