To rank any website on the first page of the search engine, you need to do the SEO Optimization of your website. Moreover, On-Page SEO is a technique that helps search engine bots to find your content and know what your content is about.
By optimizing things like Meta description, title, internal links and heading tags, you can increase the chances of achieving a higher rank in search engines.
If you still don’t get how to do the on-page SEO optimization, then don’t worry. Because in this article, we will discuss Best On-Page SEO Techniques.
Here is the list of 11 Best On Page SEO Techniques:
1. Meta Title
It is the most important on-page SEO factor. The more attractive and optimized your title is the more people will click it. Moreover, the more clicks you get on a post, the higher your post will rank.
Try to use the targeted keyword in your H1 or Meta title. Do not repeat the same keyword more than once in the title tag because it hurts your article ranking.
2. Permalink Structure
Make sure your URL is displayed correctly because it is an essential on-page SEO metric. Use your targeted keyword in the URL and avoid using special characters, brackets, commas, symbols, etc.
Use dashes to differentiate the strings. The example of good permalink is defined below:
3. Use Proper Heading Tags
Use Heading tags to highlight various subheadings, headings, and other important things. In WordPress blogs, the title tag is set as H1. You should not use the H1 tag anywhere else in the blog.
Use H2 Tags in all the articles to make subheading and to break H2 tags use the H3 Tags. Remember; do not use too many H2 or H3 tags because Google Algorithm does not like it.
4. Keyword Density
Your keyword density must be around 1.5% with a mix of LSI keywords. Moreover, try to use semantically related words to help the search engines to understand your content.
Use your main keyword once in the first paragraph and then again in the last section. Use it in the content accordingly to make sense.
Related: 5 Best Keyword Research Tools
5. Meta Tags
Give a relevant and unique Meta description with each blog. Use your targeted keywords in the Meta description.
Try to write a user-friendly Meta description for your post. Because it is not only important for SEO, but it also helps the users to click on your post.
6. Images Name and ALT Text
Image Optimization is essential for driving traffic from search engines. Image title and the ALT text help your blog to be more targeted and focused.
Give a related name to your image before uploading. You can also give the image the name of its title. Once you add the image to WordPress article, give the image its alt tags.
Moreover, while adding the image, make sure the size of your image is less than 50 KB.
7. Word Count
Blogs that don’t have a lot of words do not perform well on search engines. Because Google sees those blogs as less informative.
Creating a post with 1200 words is the standard limit for general information blogs. Moreover, it is better to provide well researched and overly informative article than not providing enough information.
8. Internal and External Linking
Internal linking in your blog post will make your readers spend more time on your blog. It will reduce the bounce rate of your website and improve your blog ranking in search engines.
When you are internal linking, try to use the keyword as an anchor text but do not overload it. All your internal links must be relevant to your posts and should provide extra information to your readers.
The right combination of internal link and anchor text will help in passing link juice from one page to another.
To know more about the internal linking structure, read this post: How to Improve your Website Internal Linking Structure.
Not only internal linking is important for your website. Linking external sites is also a great way to improve the SEO of your blog.
While linking to other websites, make sure you are linking to trusted sites. Use do-follow links for trustworthy sites and no-follow links for untrusted websites.
9. Write Good Content
Try to write engaging and SEO Optimized Content. If you try to trick the search engine with low-quality content, then you will inevitably fail.
Your post should engage your audience in a way that works for them. Because if you are not able to write engaging content, then people will spend less time on your blog, and your bounce rate will increase, which is not a good thing.
This is a technique that you can use to outrank your competitors. The Schema will help the search engine to understand more about your content.
By utilizing Schema, you are giving relevance to the content. Moreover, the Schema can be used for blogs, articles, and business websites.
11. Table of Contents
It is important to write a detailed article, and if sometimes your articles are longer than 3000+ words, then it is a good idea to add a table of content to it.
The table of content will help the viewers to navigate in your article. Apart from this, it also helps you in earning jump links in search engines.
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