Off-page SEO techniques are usually referred to as off-site SEO techniques. These techniques are used to improve the ranking of a website in SERPs (Search Engine Ranking Pages). It will help to enhance the popularity of the site on the internet to increase its visibility. These techniques are not linked with the technical part or design of the website because it is a type of promotion of the website through internet channels. In other words, these techniques are generating traffic on your site to make your business more visible.
Here is a brief description of some of the best off-page SEO techniques.
Social media promotion
is an effective off-page SEO technique. Social media has become the best way to share content and information to get interaction with a huge audience because it is the biggest platform of engaging people with one another. If you want to make your business popular, share it on different social media platforms. In this way, social media helps generate traffic on your site.
Contributing as a guest author
is another best way to target a huge audience on your website. Some blogs offer guest posting for other authors. You just need to write a qualitative research content for a guest post. It helps to establish a community. But avoid multiple guests posting on the same blog site.
is also an effective way of gathering traffic on your website. In this technique, a blogger can comment on the authority blog and other blogs having the same niche as yours. There is also an option of adding links to comment sections. These links can be opened with the help of search engines. This will help people to reach your site. But there is no need to comment everywhere, you should comment on the relevant, trustworthy, accurate and authentic blog having a huge number of audiences.
is also the best way to increase the ranking of your website in SERPs. You can get high traffic on your blog or website by bookmarking your blogs or web pages on popular social bookmarking sites like Reddit, Delicious, etc. On these social sites, content is uploaded and updated frequently. Due to this reason, the search engine usually likes these sites. But you should be very conscious while bookmarking and applying the essential tags to broadcast your business to a wide area network.
is another tool of off-page SEO techniques. You can maximize the number of audiences on your blog or website by sharing images on the most popular image submission websites. Optimize and adjust your image with an authentic URL and apply an appropriate title tag to your photo. To avoid any mismanagement, check whether the image is properly titled, described and tagged or not before submitting images. You can share your images on Instagram, Pinterest, Photobucket, Flickr, etc.
is in practice nowadays. If you want to increase the popularity of your video, you should move ahead toward popular video submission websites. Modify your video by adding a proper title, URL, tags along with references. Reference should be added in the form of links because it is a famous way to receive quality backlinks. All video submission websites have high PR. You can make your video viral in a very short time by uploading it on famous video submission platforms like YouTube and Vimeo.
is an impressive way to increase the traffic of your site. You should create captivating and amazing documents related to your website, business or blog. The document should be plagiarism free, unique, authentic and valid. The document should be either in pdf or in ppt format. You can enhance the worth of your business, blog or website by uploading such a relevant document on document submission websites. You can share your documents on famous websites like SlideShare, Scribd, Issuu, etc.
is also a marvelous way of enhancing the worth of your business. In this technique, you should try to reach the influencers in your industry. For this, firstly create amazing and shareworthy content. Then establish a link with the persons who are working great in your niche. Share your content, products, and services with such persons and request them to share your content along with their audience. Influencer marketing can also be paid but only in few cases. So, mutually beneficial relationships with all the influencers and strategic partnerships can surely increase your chances of getting exposure to a greater number of audiences.
is also one of the best off-page SEO techniques. Email can increase traffic on the website. Marketing your services, products, and content through email is a fast, reliable, cheap and flexible way of gathering more customers. You can get new customers and retain previous customers by offering recurrent website visits. It is helpful in the creation of personalized and targeted messages. For this technique, you should collect email of all targeted customers through newsletter signups, contact forms and email campaigns.
is the best way of collecting traffic on your website. For this purpose, you can use popular websites like Quora, Yahoo, Answer and Answerbag for answering the questions related to your niche. Find the audience of your niche and solve their problems by answering them. Question and Answer sites help generate quality and stable audiences because the targeted audience usually comes to your site when their problem is solved.
is an important technique being practiced nowadays. Three types of links i.e., natural links, manually built links and self-created links are used in increasing trust and brands in the world. Google prioritizes websites, blogs, contents or business having a large number of links.
There are some other ways of generating traffic like article submission, forum submission, blog documentary submission, infographics submission, press release and many more. By generating traffic on your website, you can improve the ranking of your website in SERPs. Hence, there are several ways to viral your website, business, blog or content. According to research, off-page SEO techniques are involved in more than 50% ranking criteria.